Please introduce yourself – What does your start-up do and what is special about your business idea?
Elbler GmbH is an independent company, based out of Hamburg, Germany. Through our start-up, we decided to create our own beverages, so that they taste how we want, and how we like.
Our philosophy: Cider & more is best in quality, authentic and made from home grown apples giving the finest Cider quality in every single bottle! We are organic and believe, that 100% natural is the only way to get the best taste. More nature, less ingredients, that is our mission and that is how we became pioneers for “Cider made in Germany”.
How did you come up with the concept?
As our city is located close to the biggest crop area in Germany but also is one of the biggest urban places of north Germany; it inspired us to build a bridge between the modern beverage culture and traditional fruit manufacturing. We are based on the belief that pure and natural is the way forward, and aim to follow this trend through our production.
What were the biggest challenges you had to overcome on your start-up journey?
To find reliable producers who could provide us with organic and fair trade ingredients. The other challenge being, to convince the traditional organic apple farmers of our innovative, forward-thinking idea.
And where is it going – where do you see the start-up in 5 years?
We have started to establish a strong market in the north of Germany. The aim for the coming years is to establish the brand as a go-to for good quality cider nationwide. We stand for quality and a seaside-inspired original experience.
What are your expectations from the NX-FOOD program?
The NX-Food program is a great opportunity for us to offer our high quality products in a suitable and highly visible way. After the test phase is complete, we hope to find a distribution partner in METRO Cash & Carry.