Please introduce yourself – What does your start-up do and what is special about your business idea?
Taiberg is a courageous, high-quality and stylish lifestyle drink. It is composed of natural ingredients, and places value on the visual and communicative appearance of the brand.
How did you come up with the concept?
The idea originated while four students searched for a healthy and delicious alternative to the sweet energy drinks predominant in the market. After not being able to find one, they created their own…
What were the biggest challenges you had to overcome on your start-up journey?
The hardest challenge was and still is the strong competition in the energy-drink sector. Global players are supressing small start-ups with their financial power across all distribution channels.
And where is it going – where do you see the start-up in 5 years?
We want to be the healthy and tasty alternative to high sugar energy drinks.
What are your expectations from the NX-FOOD program?
It is a perfect program to enter retail and recruit new customers for Taiberg.