Please introduce yourselves: What does your start-up do?
The name „VINAMY“ is a combination of two words: „vino“ and „ami/e“ = wine friends. The brand represents a modern lifestyle based on our three V’s: Vriendship, Vun and Vreedom. For our canned wine spritzer, we use German quality wine, enabling our wine friends to have a good time with their favourite drink anywhere and anytime without a hassle. We turned the annoying and complicated multi-stage process of mixing a wine spritzer into a single-stage process of simply enjoying your drink.
The core problem VINAMY is trying to solve is providing a refreshing and natural alternative for people who prefer wine over beer. Currently, there are many situations, especially on the go, where wine lovers’ demands are not satisfied. We want to break down the old and stiff barriers and bring wine to a broader target group. The vegan trend and an increasing demand for more natural and regional drinks contribute to this.
How did you come up with an idea and concept? What inspired and motivated you to create this product?
One of two co-founders Thommy came up with the idea of a canned wine spritzer while working on the festivals. As bottled beverages were prohibited, he couldn’t find his beloved wine there. He was ambitious to solve this problem by creating a refreshing drink from wine and sparkling water to quench his thirst.
At VINAMY we are passionate about having a good time with good friends. Inspired by the lovely people out there, we want to show that we not only created a beverage for every occasion but also built a community around our lifestyle drink.
What is unique about your business idea and operating model?
VINAMY goes an all-natural approach and focuses on quality combining vegan wine from Germany with an outstanding can design. Our mission is to create amazing products and captivating experiences through our target group-oriented digital approach, where we see a real innovation and potential.
What were the most significant difficulties you had to overcome while building your start-up?
The first challenge was to find a producer who could deliver a small batch of product to test it on the market. With the product in our hands, we had to convince potential customers to be open-minded and give it a try. We needed to satisfy the increasing demand and simultaneously create brand awareness without any marketing budget since all our money was invested in products.
Where do you see yourselves and your company in 5 years?
Our vision is that one day people say “Let’s grab a VINAMY” instead of “Let’s grab a beer”. In 5 years we will have further expanded our product line and reached international awareness. VINAMY will be recognized as an innovative brand that has established a new culture of drinking wine. We have ambitious goals and our motto is: everything happens for a Riesling.
What are your expectations from the NX-FOOD Start-up Shelf programme?
NX-FOOD Programme provides a perfect platform for us to test the product in real market conditions in several different locations in Germany. Thanks to the wide reach of Metro Cash & Carry, we will be able to get access to METRO’s customers in the gastronomy and possibly bring a refreshing alternative to their menu. The best-case scenario for us would be starting a sustainable partnership and becoming a part of the METRO-family.
What are your main milestones and achievements?
10/2017 Launch VINAMY Online Shop
03/2018 First Grocery Store Listing
04/2018 2nd place Pro7Sat.1 Accelerator „Start-up of the Year“ Award at the Entrepreneur University
08/2018 NX-FOOD Start-up Shelf Finalist
Lorenz Fuchs – Co-Founder
Thommy Wenk – Co-Founder