Please introduce yourselves: What does your start-up do?
We wanted to create an energy drink which gives you not only energy but also vitamins and minerals in a natural way. Therefore we designed a bottle which comes with a #kiqstick.
The kiqstick is responsible for:
ENERGY KIQ: Natural energy suppliers like guarana and green tea have a high proportion of well-tolerated caffeine with a long-lasting effect.
PROTECTION KIQ: Kiqstick protects superfood vitamins and minerals from damage caused by light, carbon acid, oxygen, heat or moisture.
NATURAL KIQ: Vitamins, minerals and antioxidants are completely preserved and activated shortly before consumption.
CONSTANT KIQ: Energieliebe always tastes equally well and has a perfect proportion, unlike the self-mixed superfood drinks that can change their taste due to improper storage conditions or mineral reactions caused by overheating.
We don’t use any preservatives, artificial flavours, stabilizers, colourants or sweeteners — Energieliebe is all natural!
How did you come up with an idea and concept? What inspired and motivated you to create this product?
Superfoods and helicopters. Our story tells you how it goes together.
Alexander Neumann, CEO of 2KIQ and helicopter pilot, worked on international humanitarian relief missions, in Haiti, Kenya, Republic of South Sudan and other countries. He flew for non-governmental Organizations (NGO) like Médecins Sans Frontières, International Committee of the Red Cross and Ein Herz für Kinder.
Shifts of up to 12 hours long in an overheated cockpit without enough breaks and food were not uncommon. Flying and especially ensuring a safe landing in the remote areas or civil war zones required Alexander’s utmost concentration.
Apart from the responsibility for the passengers on board, Alexander took on a mission to supply people in need with medicine, food and other relief goods. Ferry flights from Germany to Africa were not less demanding or challenging. There was no chance to think of dietary food and have a regular rest during the long flights.
To remain awake and concentrated during the humanitarian aid missions, Alexander consumed up to seven energy drinks per day. Very quickly he started suffering from nausea, dizziness, trembling, insomnia and rapid heartbeats.
As the situation got worse, Alex tried to mix a natural alternative based on a wide variety of mineral vitamin- and nutrient powders. Back then he also consumed superfoods for the first time. Alexander mixed the dietary supplements with green and black tea (for the necessary amount of caffeine) shortly before consuming. However, the effort required was too immense.
Suddenly he came up with an idea to create a natural and energizing stimulant. This is how Energieliebe was born.
Alex started working with the peculiarities and effects of vitamins and minerals. He learned about different speeds of degradation and that some minerals disappear when dissolved while others can have a negative impact on the taste. Therefore, he created a 2-component energy drink which supplies you with the best and most important nutrients and vitamins as well as natural caffeine. It tastes great and gives you power.
What is unique about your business idea and operating model?
Energieliebe is the first 2-components energy drink worldwide. Unlike other energy drinks, it is 100% natural drink with superfoods.
What were the most significant difficulties you had to overcome while building your start-up?
We struggled with the reaction of all the natural ingredients while working on the recipe. Shelf life was also an issue since we do not use any preservatives. We spent quite some time working on the taste, as some of the ingredients like green tea, guarana or calcium are extremely bitter and we did not use any flavour enhancers. Finally, it took is long to get the powder in our #kiqstick to the right condition and make sure that it completely dissolves in the bottle.
Where do you see yourselves and your company in 5 years?
We are planning to produce more drinks with different functions and tastes: a sports drink, an organic drink or maybe a drink for kids. Hopefully, in 5 years everybody will be a 2-components addict:)
What are your expectations from the NX-FOOD Start-up Shelf programme?
NX-FOOD has already exceeded our expectations by selecting us for the Eurowings Wings Bistro Magazine, it was a big surprise for us. Since we originally come from the aviation background this chance was truly a blessing as it is a perfect match for our story. Now hundreds of thousands of passengers will read about us and Energieliebe and will be able to taste it on board.
What are your main milestones and achievements?
– Eurowings listing with NX-FOOD
– Listing EDEKA Nordbayern, Sachsen und Thüringen
– Top-20 nominee for Real and METRO Batch via NX-FOOD
Alexander Neumann, Founder and CEO
Christina Diethei, CEO
Support Staff Team, 5 employees