Please introduce yourselves: What does your start-up do?
We are three young entrepreneurs from Hamburg who drink little to no alcohol, each of us for different reasons. However, we are all genuine craft beer fans. The problem is that there are hardly any non-alcoholic craft beers and none that you can drink with confidence.
We wanted to show that good craft beer needs no alcohol and that even if you don’t consume alcohol you can enjoy your favourite drink without remorse.
How did you come up with an idea and concept? What inspired and motivated you to create this product?
We stopped drinking alcohol and looked for alternatives. The offer for non-alcoholic beers was not satisfactory so we decided to launch our own brand of non-alcoholic craft beer called Uwe.
What is unique about your business idea and operating model?
Most breweries only dedicate themselves to beers with alcohol. Non-alcoholic beers are often neglected or treated as a side project. We wanted to change the perspective and focus completely on good tasting non-alcoholic beers.
What were the most significant difficulties you had to overcome while building your start-up?
We had to overcome the idea that good non-alcoholic beer has to taste similar to a beer with alcohol. Instead, we just made it taste good and created a completely new flavour.
Where do you see yourselves and your company in 5 years?
Since our launch in May 2018, we have conquered Hamburg, Uwe is now available in over 100 stores in the city. In five years time, we want to expand our distribution Germany-wide and increase our export.
What are your expectations from the NX-FOOD Start-up Shelf programme?
We are really glad to get listed at METRO Cash & Carry stores. The best case scenario would be that we can extend our distribution and also offer our products at Real.
What are your main milestones and achievements?
We are proud to be in stock in more than 100 REWE and EDEKA stores in Hamburg and surroundings. We have also recently exported the first two Uwe palettes to Denmark and Sweden.
Laia Gonzalez, Managing director
Sönke Schmidt, Marketing & creative director
Philip Wienberg, Marketing & social media director