Our ecosystem: built to enable the future of food.

  • Cover slideshow (20190329_metro_dus_startup_shelf-0206.jpg)
  • Cover slideshow (20190131_natufia_weilands-0484.jpg)
  • Cover slideshow (dscf0891.jpg)
  • Cover slideshow (dscf1139-23.jpg)
  • Cover slideshow (karl-karlo-founding-team-hackescher-markt.jpg)
  • Cover slideshow (20190329_metro_dus_startup_shelf-0250.jpg)
  • Cover slideshow (06_brand-marketing-storytelling_20190117_moving_mountain_whats_beef-0198.jpg)
  • Cover slideshow (tg-16.jpg)

Research and Development

The first steps are always the hardest. The scientific partners in our network specializing in research and development support you right from the beginning.


The search for the right manufacturers can be very arduous once your product enjoys greater demand. Our production partners will assist you here.

Supply Chain and Fulfillment

Early-stage companies bring new, innovative and sustainable products to the market that have to be reach the shelves. One key element that our partner can help you with is how your products find their way to the stores.


This is possibly the most interesting part when it comes to addressing customers – you need to create a stunning first impression. Of course, the design of your packaging is part of our support. Organic, sustainable – simply aligned with contemporary issues.


The most valuable assets of a successful company are its employees. But it is still often a challenge for young companies to find skilled personnel. We assist in finding the right people and support startups on their way to the top.


Getting customer access is most crucial for any business but espacialy for startups. Slow listing processes, listing fees and other obsticles can be a challenge for an emergent brand. Our various distribution partner in our ecosystem support startups with fast & easy market access.

Brand Marketing and Storytelling

We know that every startup product is a matter of the heart. It is therefore important to us to communicate the product and founder´s story straight to the customer. We are the evangelists – promoting the future of food with all our NX-Food social media channels, blog and METRO channels.

  • Partners image (vertical_farm_infarm_berlin.jpg)
Get in touch
Fabio Ziemßen (fabio_ziemssen.jpg)

Fabio Ziemßen, Director Food Innovation

Channel Partners

We help to innovate the assortment for our divers channel partners. We are always on the lookout for fresh new startup innovations in the field of food & beverage, and want to help to spread the word. Therefore we are keen on plugging more and more channel partner to our ecosystem.

Our channel partners benefit from startup innovations by attracting new customers, addressing the changing demands of existing target groups and position themselves as innovators and supporters of young emerging brands.

103 METRO stores in Germany. 14,000 experts for the food and non-food sectors. More than 50 years of experience.

This is METRO Germany. The success story of Germany's leading wholesale company began in 1964. With the opening of the first METRO wholesale store in Mülheim an der Ruhr, a concept that was revolutionary in its time was established: Cash & Carry means that customers put together their own goods in the hypermarket and pay cash can take directly.

Today, the company is active in many distribution channels, from brick-and-mortar stores to supplies. In all areas of sales at METRO is especially for the needs of commercial customers. With this, the wholesale professional aspires to offer its customers a shopping experience that is individual, convenient and fast. That's why around four million customers rely on METRO Germany.

With approximately 2,100 full-time employees, including more than 100 apprentices, METRO Cash & Carry operates twelve wholesale stores in Austria with a total sales area of around 140,000 square meters.

A wide range of products is an important aspect for METRO - in this country we list around 48,000 items from the food and non-food sector. More than 500,000 customers have been relying on the company's product range and services for over 45 years, which is internationally active as the world leader in self-service wholesale. Worldwide, METRO is represented at more than 1,000 locations in 35 countries with around 150,000 employees.

The headquarters of the Austrian headquarters and the management is located in Vienna-Vösendorf, where not only the first METRO wholesale market in Austria was opened in 1971, but also the first one outside Germany.

Institutions and companies

Our work and commitment involves cultivating partnerships with international companies and renowned institutions such as:

Media outlets

NX-Food and our partnerships got featured in various articles, blog-post and social media postings. Some of them including publications on:


Circle CTA Want to change the way we eat? Join our startup program for food innovators. (2019-02-14-metro_moods-0042.jpg)

Want to change the way we eat? Join our startup program for food innovators.

About our program

The NX-Food visual branding and website are developed by dombek—bolay and Albert Naasner, in close collaboration with the NX-Food team.