We are convinced that groundbreaking products are born from collaboration. This is why we wish to engage with people who are passionate about food and food innovation.
Within our ecosystem, we can move forward together at a faster pace, improving and driving change hand in hand. As this area is new, and is growing even as we speak, there are no established rules. This playground welcomes everyone who wishes to support and uncover the future of food.
Ideation
We assist you with your idea and the market requirements. Let’s take a look at your concept. Let’s create a targeted strategy. Together.
Research and Development
The first steps are always the hardest. The scientific partners in our network specializing in research and development support you right from the beginning.
Production
The search for the right manufacturers can be very arduous once your product enjoys greater demand. Our production partners will assist you here.
Supply Chain and Fulfillment
Early-stage companies bring new, innovative and sustainable products to the market that have to be reach the shelves. One key element that our partner can help you with is how your products find their way to the stores.
Packaging
This is possibly the most interesting part when it comes to addressing customers – you need to create a stunning first impression. Of course, the design of your packaging is part of our support. Organic, sustainable – simply aligned with contemporary issues.
Labor
The most valuable assets of a successful company are its employees. But it is still often a challenge for young companies to find skilled personnel. We assist in finding the right people and support startups on their way to the top.
Distribution
Getting customer access is most crucial for any business but espacialy for startups. Slow listing processes, listing fees and other obsticles can be a challenge for an emergent brand. Our various distribution partner in our ecosystem support startups with fast & easy market access.
Brand Marketing and Storytelling
We know that every startup product is a matter of the heart. It is therefore important to us to communicate the product and founder´s story straight to the customer. We are the evangelists – promoting the future of food with all our NX-Food social media channels, blog and METRO channels.
Our partners pave the way towards a better future of food.
Working with industry leaders in the areas of retail, food innovation, food science, research etc., we support startups and early-stage ideas to reach the market and to educate consumers.
Our ecosystem draws on expertise and experience from all sides, and we wish to share this. Every new co-creator joining us can simply plug into this ecosystem and profit from our partners, pool of startups, and research resources.
Get in touch if you want to collaborate and become a partner in the NX-Food ecosystem!
Fabio Ziemßen, Director Food Innovation
Channel Partners
We help to innovate the assortment for our divers channel partners. We are always on the lookout for fresh new startup innovations in the field of food & beverage, and want to help to spread the word. Therefore we are keen on plugging more and more channel partner to our ecosystem.
Our channel partners benefit from startup innovations by attracting new customers, addressing the changing demands of existing target groups and position themselves as innovators and supporters of young emerging brands.
NX-Food, the airline operator Eurowings and the in-flight service provider Retail inMotion launched a new cooperation. The objective is to bring new food products to Eurowings passengers.
Eager to promote innovative food to the wider audience, we offer our NX-Food startups an access to more than 2.000.000 passengers on around 20.000 of Eurowings flights within over 50 countries every month
Up to four startups will get the opportunity to validate their products in the Wings Bistro Magazine.
real is a sales division of METRO AG, one of the most important trading companies internationally. A comprehensive range of food and non-food products, high-quality fresh produce and attractive prices: all of this makes us one of the leading hypermarket operators in Germany. Our goal is to provide customers with the best shopping experience.
real operates 279 stores in Germany. These include the market hall Krefeld and the Emmas Enkel market in Duesseldorf. In addition, the real online shop and in certain regions the real online food shop with Click & Collect- and delivery service. real's hypermarkets have sales areas of 5,000 to 15,000 square meters. They offer customers everyday products under one roof.
Three-quarters of the turnover of real is food. The focus of the offer lies on fresh produce, such as fruits and vegetables, meat, sausage, fish and cheese. In addition, Real has a wide range of non-food items, including electronics, household goods and textiles. Up to 80,000 different items are available in every real market.
103 METRO stores in Germany. 14,000 experts for the food and non-food sectors. More than 50 years of experience.
This is METRO Germany. The success story of Germany's leading wholesale company began in 1964. With the opening of the first METRO wholesale store in Mülheim an der Ruhr, a concept that was revolutionary in its time was established: Cash & Carry means that customers put together their own goods in the hypermarket and pay cash can take directly.
Today, the company is active in many distribution channels, from brick-and-mortar stores to supplies. In all areas of sales at METRO is especially for the needs of commercial customers. With this, the wholesale professional aspires to offer its customers a shopping experience that is individual, convenient and fast. That's why around four million customers rely on METRO Germany.
With approximately 2,100 full-time employees, including more than 100 apprentices, METRO Cash & Carry operates twelve wholesale stores in Austria with a total sales area of around 140,000 square meters.
A wide range of products is an important aspect for METRO - in this country we list around 48,000 items from the food and non-food sector. More than 500,000 customers have been relying on the company's product range and services for over 45 years, which is internationally active as the world leader in self-service wholesale. Worldwide, METRO is represented at more than 1,000 locations in 35 countries with around 150,000 employees.
The headquarters of the Austrian headquarters and the management is located in Vienna-Vösendorf, where not only the first METRO wholesale market in Austria was opened in 1971, but also the first one outside Germany.
Institutions and companies
Our work and commitment involves cultivating partnerships with international companies and renowned institutions such as:
Media outlets
NX-Food and our partnerships got featured in various articles, blog-post and social media postings. Some of them including publications on:
The NX-Food visual branding and website are developed by dombek—bolay and Albert Naasner, in close collaboration with the NX-Food team.