Protein-rich recipe for success
The start-up company Beyond Meat, founded in 2009 by Ethan Brown, is one of the most sought-after start-ups in the food industry in the USA. The list of prominent supporters is long - including entrepreneur Bill Gates, actor Leonardo DiCaprio and the two Twitter founders Evan Williams and Biz Stone, all of whom have invested in the company in recent years. All of them could convince the founder Ethan Brown of his revolutionary products. The recipe for success: the replacement of animal by plant-based protein, which tastes good and better for the environment at the same time. At Beyond Meat, numerous scientists and engineers work to create the best possible meat product from plants. The result inspires both customers and industry experts alike. METRO customers can test for themselves how the protein of the future will taste since the end of November 2018.