US-based companies Sophie’s Kitchen, Good Catch, New Wave and Ocean Hugger Foods are the major producers of sustainable, allergen-free seafood products that are currently targeting the B2B market in the US.
Natural energy drinks
Energy drinks like Red Bull or Monster Energy have been consumed for decades and are designed to be a quick and easy way for a powerful energy boost. Synthetic drinks are widely used both as pure energizers or as a mix-in for alcoholic beverages. They have a high level of added caffeine, sugar and other ingredients that, according to their manufacturers, increase stamina and performance.
With changing consumer behaviour towards a healthier lifestyle driven by obesity concerns and the increasing awareness of product transparency, people started questioning the quality of energy drinks and demanding cleaner products with fewer calories. According to the Nutritional Outlook, “clean” is used to describe four types of ingredients:
1) caffeine from “pure”, natural, and organic sources;
2) botanicals and their extracts;
3) low-glycemic sweeteners;
4) slow-release, recognizable carbohydrates.
Start-ups such as foodspring and Mabura are dedicated to producing highly functional, qualitative, natural and clean foods and drinks.