What is unique about your business idea and operating model?
Our product design — vodka cans — is a promise to provide dangerously good spirits to the customer as well as the demonstration of quality. The unbreakable can is lighter than glass and can be safely used in bars, clubs and in public areas.
Other spirits like (M)esqal, (R)um, (L)iqueur, (B)randy etc. can potentially expand our product line.
What were the most significant difficulties you had to overcome while building your startup?
Building our branding and communication strategy with zero marketing budget. In a highly competitive market, you have to promote your product over different channels which is pretty expensive.
The international market is really interesting for us (travel retail/ duty-free), therefore we need to work on different can sizes and labelling. So far we focused on one size of cans and specific "proof of concepts" in order to look more persuasive to venture capitalists.