It’s summer time. We’re hanging around in the sun. Now a cool glass of wine with friends would be fine – but stop, I still have to drive. What a bummer! Also, Anne in the round has to grab a glass of water instead, because she is pregnant. And Ahmed doesn’t drink alcohol for religious reasons either. All of us know at least one of these situations. And if not, many groups of people are still affected by this exclusion. A non-alcoholic wine alternative, you say? Whoa, no, just a Coke, please. But this is kind of not the same…
Philipp and Moritz, the founder of Kolonne Null, shared exactly this thought and wanted to fight it – which they have done very well, as we found out. Non-alcoholic wines are known so far for being not very tasty, very sugary and unsatisfactory in terms of quality. But Kolonne Null steps in and produces de-alcoholized wine from premium wineries for a growing community and conscious drinkers.
What else is so special about the business idea of the young brand? Having curious and entrepreneurial minds, the two of Kolonne Null GmbH gained a firm understanding of the whole de-alcoholization process, from filling and over to marketing – in order to create a very unique beverage. And although their idea was met with negative feedback at first, the boys bravely dared to convince themselves of it and thus created the courage that was necessary to manufacture the product.
In five years, the brand wants to be known to produce great alcohol-free wines all over Europe and that the market gains followers of great de-alcoholized wine production, so that the customers can choose out of a big variety in the future, as they choose different wines for a different occasion – and, of course, so that the problem of bad non-alcoholic wines can finally end.
Thanks to the two, nobody has to live without the sparkling wine experience anymore.