Ok now I am all hyped up to try your Nocoa! Do you have a specific geographical focus to enter the market?
When we started the company, we were thinking about tackling Germany and the USA, but we realized that we need to reach a decent amount of people to really to tell our story and have certain impact. A bit like a small fan base. Additionally, people in Europe and especially in Germany care a lot about sustainability and deforestation. So, we reconsidered and now we will mainly focus on Germany as our first market. As I said, we will still have certain pop-up events with partners around Europe.
Great to see that we in Germany get to try it first! As Europe is rather strict with regulations, do you face any regulatory challenges with your product?
We have a version one and a version two of our product. We are currently introducing our version one which is completely compliant to the market regulatory situation. There are certain regulatory hurdles for our fats from the fermenter, but we're quite confident that we can tackle them very soon.
Good to hear because that's also one of the major pitfalls in the European landscape for food tech startups. Let's chat about the future. What is your next step and what do you need to make that happen?
Our big next step is to grow from a startup to a serious ingredient supplier. To do this, we need a solid operations department handling everything from procurement, to supply chain management, to production, to quality management and logistics. In that area, we will be heavily growing in the next months. In addition, we are currently hiring marketing experts such as a CMO. We would like some support with our go-to-market approach, all these launch events and reaching the right new partners while sharpening and spreading our message. So, if anybody out there with a solid knowledge of operations or marketing wants to talk about opportunities, just reach out! We are happy to get your applications. Another growth area is finding new food service partners that are willing to test and pioneer our material. For the summer, we are now working with ice cream parlors as I said. In autumn and winter, we will switch to other products. We are flexible regarding the area of application of our products, and I am really happy to any partnership proposal and happy to send samples out to anyone who's interested. Just reach out to us via mail!