What are the three main steps that need to be taken to reduce global animal consumption?
The first step is creating attractive plant-based and cultured alternatives to conventionally produced meat, eggs, and dairy products and ingredients; second, creating a supportive and welcoming environment for these products to enter the market; and third, ensuring that consumers and the industry embrace these products.
All of this hinges on the attractiveness, availability, and affordability of these alternative products and food solutions. If they taste the same or better, cost the same or less, and their availability is the same or better, these products will be successful with the large majority of consumers.
As such, they will contribute towards achieving our goal of 50by40 — regardless of people’s individual motives for choosing these alternatives. That’s the beauty of this solution.
Can you tell us more about the ProVeg Incubator and the requirements for joining?
We have an experienced international team at ProVeg Incubator, backed by renowned mentors from the food industry and key partners. Together, we deliver a tailored three-month programme twice yearly to emerging startups to help them to learn, scale, and succeed.
From April 2020, we will be supporting our startups with funding. Each company accepted to join the Incubator will receive a €20,000 grant, with the potential for a further €80,000 in seed investment after completing the program. We also connect entrepreneurs with external investors and experts from our extensive networks, run workshops and events, offer marketing support, and provide access to our specialised coworking space.
In order to be considered for the program, startups should be innovative and impact-oriented. They can be relatively early stage but should have a strong team and a scalable, marketable product or food solution which aligns with ProVeg’s mission and is capable of making a significant change to the food system.
At least one of the founders from each startup must also attend the six intensive in-house weeks of the programme in Berlin.