As more food startups gain momentum and look for ways to get a placement in retailer shelves, competition gets tougher. It is not always the easiest to get a retailer to stock a product – they go through lengthy processes before onboarding a new item.
Which factors do retailers take into consideration before choosing a product? How can the startups improve their chances for getting selected? We approached the approvers, selectors and distributors of the retail industry to find out exactly, how to be prepared, and how to catch retailer interest.
These four different processes will get your product on a fast track to selection.
Creating a sustainable relationship with a retailer might help a business be successful in the long run.
Last but not least: learn as much as possible about the market you are trying to enter, understand the customer base of the retailer you want to work with, verify whether the product meets the needs of the target audience or re-define the concept together with the retailer.
Branding und Webseite von NX-Food werden entwickelt von dombek—bolay und Naasner Office, in enger Zusammenarbeit mit dem NX-Food Team.