Rost: rosé wine with a splash of apple

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Liza Brandstaetter - Founder

ROST is the new Rosé - Spritz! Just Rosé-Wine with a splash of apple. Nothing else added. 100% Styrian.

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Behind ROST stands true passion for good food and beverages, according to the young founder. The product serves as a new kind of the rosé spritz, that is suitable for any occasion. The special thing about it: the incomparable composition of ingredients – a complimentary interplay of flavors, which is carbonated and therefore refreshing. Here, the trend of rosé wine is clearly being revived, that appeals to many people who are in search of an alternative drink to outdated aperitifs or even beer.

Another fact worth mentioning – and above all an important and outstanding point nowadays – is the design of the brand, which is stylish, clean and minimalist. Thus, it truly matches today’s zeitgeist, so that the customer is able to identify himself with the new quality and lifestyle product.

For the future, the founder wishes for ROST to establish itself fully as a brand. Then, people in bars or cafes would order ROST by its name without having to question the drink anymore. And then it says: “Let’s grab a bottle of ROST, cheers!”

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Please introduce yourself. What does your startup do and which problems does it solve? Which solutions to existing problems does it offer?

ROST is the perfect drink to celebrate moments, no matter if there is a special occasion or simply the need to celebrate life.
The trend of consuming Rosé-Wine is a thing for a broad range of people and with its design in a super stylish, yet reduced
bottle, ROST catches all eyes. It is the perfect alternative to any spritz, aperitif and even beer without the artificial added
sweetness and therefore your new #1 to-go drink all year.

How did you come up with the idea and concept? What inspired and motivated you to create this product?

Since I was very young, my passion was always to consume high quality food and drinks. Therefore, I created ROST, an
innovation the world has never seen (and tasted) before. It is an unbelievable great feeling to have an own product in your
hands. This, combined with knowing that people love to consume it, is the only thing that counts at the end of the day and never stops my passion and excitement for ROST.

What is special about your business idea and operating model?

The special thing about ROST is - as mentioned above - the composition of the ingredients. There are so many different
aromas combined in one bottle. By keeping the image premium and not just launching another "alcopops", people can identify
themselves with ROST every day and all year. Also, the way of communicating (for instance on instagram and facebook) is
special, by making the brand emotionally tangible for the target groups.

What were the biggest difficulties you had to overcome while building your startup?

One of the biggest difficulties was the realization how weird it is for some people that also a woman can found a drink. I guess
the food and beverage branch is currently still one of the most men-dominated areas. Also, I guess I am (nearly) 24/7 stepping
out of my comfort zone - but never ever regretting one second of it :)

Where do you see yourself and your company in 5 years?

My dream would be to establish ROST as a brand itself, meaning people don’t ask anymore what „kind of drink it is“ - they go
to their bars, restaurants, shops, etc. to order ROST. There is no explanation anymore needed, ROST explains itself. There is
a reason to celebrate? Let’s order ROST at my favorite bar. Somebody is hosting a birthday party? - Let’s grab some ROST at
my local store.

What are your expectations from the NX-FOOD program? What would be the best-case scenario for you?

First of all: I am more than excited to get the chance being listed at METRO Germany. As I am from Austria, I could not be
more blessed to get the opportunity to reach even more people. Also, METRO itself stands for quality, innovation - and that’s
exactly what I want to express with creating ROST since day one. I would love being listed at even more bars and restaurant
in Germany (and maybe also get the chance being served on Eurowings flights in the future :)) and I guess the NX-FOOD
program could be a life-(and market)-changing opportunity for ROST.

Please list here your milestones and achievements you are proud of: launch in a new country, number of sold products, awards and investments etc.

  • 25.000 + sold bottles ROST within the first 10 months
  • A tv commercial with an audience of nearly 1 million people
  • An own PopUp - store for four weeks before christmas 2018
  • The launch of a second product (FROST) - a long-drink vers ion, featuring ROST, Gin and Ginger Ale
  • Listing in 100+ stores of the REWE group in Austria just 6 months after launching ROST
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Branding und Webseite von NX-Food werden entwickelt von dombek—bolay und Albert Naasner, in enger Zusammenarbeit mit dem NX-Food Team.