What is unique about your business idea and operating model?
The topic of adventure, exotics, lust for an outbreak from everyday life is surprisingly rarely used in the alcohol-free beverage segment. Other market segments — tobacco, alcoholic beverages, food, travel, fashion and gastronomy — have been doing this for decades.
GEWARA introduces this topic in a powerful, authentic and contemporary way. No matter where you are, at your office desk, or on a couch in front of a TV, GEWARA Adventure Company takes you on a culinary and cultural journey around the world.
What were the most significant difficulties you had to overcome while building your startup?
Developing a product line with exotic ingredients was an exciting challenge!