Please introduce yourselves: What does your startup do?
We are on a mission to create a healthier tomorrow for the people and the planet. Many people already realize that food is one of the most important tools to fight against climate crisis on a personal level, flexitarian lifestyle also becomes more common. However, most of the meat alternatives are based on soy, gluten or ingredients that are not so appealing to health-oriented consumers.
We offer plant-based protein products that are based on a handful of good whole food ingredients. They do not mimic meat per se, but have a balanced nutritional profile and aim to simply deliver a pleasant, transparent plant-based experience.
How did you come up with an idea and concept? What inspired and motivated you to create this product?
We are a group of designers, scientists, oat lovers and protein hunters. The idea of Pulled Oats was from with the idea of creating the “perfect protein” with nature’s best ingredients.
We were (and still are) inspired with the thought that in the new food system where startups and big companies work side by side, one can have a big impact on people’s eating habits and environmental issues even without 1000 employees and a 100 years of history behind.