Occasional smirking looks, lifelong learning and so much passionate yet hard work!
On the occasion of the International Women's Day, we talked to two of NX-FOOD female entrepreneurs about their highlights and challenges and asked them to share a piece of advice with fellow female entrepreneurs.
Renate Steger, co-founder of an algae-based product brand Helga
One of our highlights was Anuga 2015 in Cologne, that was the year when we founded our start-up. As naive Austrians, we went there to present our innovative algae-based product in Germany as quickly as possible, as Austria was quite a small market for us. We have also received a “taste 15” award as one of the most innovative products.
The diversity of the event overwhelmed us: people from all over the world came over to us to taste our algae products and we did not bring any single flyer because “it is a German fair”. We received incredibly positive feedback from the visitors and participants!
As pioneers, we always had to fight the stereotype that algae taste bad. We still end up doing this, after four years on the market. I wonder how many times we heard “oh, it tastes better than expected” once we convinced people to give it a try. We have eventually stopped arguing and proving our point. Our products speak for themselves, consumers just have to leave their prejudices behind and open up to a new experience.