The idea for the alternative bar arose from the need of changing our food system because it is absolutely ready for this, two innovators say. As our population keeps growing, protein sources are becoming scarcer. Yet, there is an untapped culinary potential of over 2000 edible insects on this earth. Crickets, in particular, have numerous advantages: they can be grown quickly, require only a very small surface and are extremely efficient in converting feed into body mass.
The startup was born out of a crowdfunding campaign to finance the first batch of the innovative bars. Through the collaboration with the University of Ghent, the startup was able to scale up the production process as well as the distribution.
For a food company to grow, you have to find the right sales channels. We at NX-Food are very proud to have Kriket as part of our Startup Shelf program and offer this future-oriented and sustainable newcomer on board of Eurowings flights from May to October 2019.