What is unique about your business idea and operating model?
Our mix of refreshing lemonade and cold brew coffee gets a lot of positive feedback. We dared to create a product with a strong coffee flavour and high caffeine content. The latter allows us to confidently land on the "Energy" shelf.
Thanks to our colourful and attractive design, customers don't even notice that we are not a typical energy drink.
What were the most significant difficulties you had to overcome while building your startup?
There are always new challenges as we are constantly evolving. It started with choosing the right bottling company: we needed to strike the right balance between personal trust and detailed requirements outlined in contracts.
A refreshing drink with real coffee is quite challenging in production. Prior to entering the market, we had to clarify a lot of legal questions which was something we did not expect. We were lucky enough to get support on every step of the way.
Our angel investor contributed the most to our success and helped us to become more productive and professional.