The earth’s population will increase from 7 billion to a projected 9.8 billion by 2050, and nearly 80 percent of us will live in urban centers by then. The overall demand for food will increase accordingly by more than 50 percent, and demand for animal-based foods by nearly 70 percent. In the end, the process of population growth and urbanization also means global warming and climate change.
So what can we do? Our collective challenge is to manage the change and take a forward-looking approach: We can manage the growth in resource consumption by harnessing what’s right in front of us. Start looking for local resources, stop wasting food. Leverage sustainable agriculture, promote biodiversity, go flexitarian, look for alternative proteins, use eco-friendly packaging.
Furthermore, let us empower consumers with increased education, transparency and information access. About personalized nutrition, functional foods and conscious consumption, providing health and other benefits. Make them aware that consciously using the power of demand can actually have an impact and slow down global warming and climate change. Don´t look at the big overwhelming problems, look at your own yard.
The planet is changing. Let’s change the way we think about food and act: Encourage innovations, promote sustainable living, and move with change.
And what does the future taste like, anyways?
We will have…
It’s a fact that food is no longer all about taste. It is far more than that. Today, food plays a greater role in the area of health than in the past. Diets are becoming lifestyles. Advances in food technology are providing innovative solutions to minimize food waste, to fight environmental pollution, as well as to find new protein-rich replacements.
All these shaping factors are giving rise to new ways of eating in order to make our foodscape more sustainable. And they will define our future plates.
This is where we come in.
Our mission is to innovate and enrich the food offering for everyone – with all big challenges before us. We help companies to realize and implement their innovations. To this end, we pursue the venture client approach and open the doors to new and innovative food products, solutions and providers. For individual questions we develop customized portfolios of concepts.
For future-oriented grocery-shopping and conscious nutrition. For our own health — and the health of our planet.
The NX-Food visual branding and website are developed by dombek—bolay and Naasner Office, in close collaboration with the NX-Food team.