Moving Mountains x NX-Food: plant-based burger introduced to two What’s Beef restaurants in Germany
We were able to register yet another great success in January 2019.
With the support of NX-FOOD, Moving Mountains, a British brand of plant-based burgers was introduced to two What’s Beef burger restaurants in Düsseldorf and Frankfurt. Another great step into the future of food.
“For us, our customers’ success is paramount. Therefore, we also mobilise our global food network to achieve this”
The objective: to reduce meat consumption to a “healthy level”, which helps the environment and at the same time support the use of alternative protein sources. Tapping into this trend, the Düsseldorf-based burger restaurant “What’s Beef” has teamed up with the British food company Moving Mountains and is launching a new meat alternative in its branches today. The burger is made from 100% plant-based ingredients, yet tastes convincingly similar to a beef patty. NX-FOOD paved the way for these 2 partners to work together. “For us, our customers’ success is paramount. Therefore, we also mobilise our global food network to achieve this,” said Fabio Ziemßen, Director Food Innovation at NX-FOOD.
“We are thrilled that we were able to facilitate this partnership via NX-FOOD. What drives us is closing the gap between innovation and implementation” Ziemßen continued. “Its success in the UK demonstrates that the Moving Mountains Burger could establish itself on the market – and also that there is growing demand within our society for more sustainable products.”
In Germany, the burger is currently not available in shops, but can only be tested in the restaurants of the “What’s Beef” burger chain. For Selim Varol, founder and Managing Director of “What’s Beef”, the new, plant-based burger rounds off his menu nicely: “Since we opened ‘What’s Beef’ 6 years ago, I’ve been saying: ‘Eat less meat! Be sustainable and eat more consciously!’ ” says Varol. “Moving Mountains takes exactly these points and brings them all together. It’s a perfect product – one we’ve been waiting for. We’re proud to be the first restaurant in Germany to exclusively offer this alternative to meat. Of course, it won’t supplant our sustainably sourced meat. But it means we can offer an alternative to customers who are looking to reduce their meat consumption, and to those who are on a vegan diet.”
“Our burger looks like meat, smells like meat, but is made 100% from plant-based sources.”
Each burger sold by “What’s Beef” contains 25 g of vegetable protein, is vegan and free from antibiotics and hormones. The ingredients of the Moving Mountains burger are oyster mushrooms, pea, wheat and soy proteins, as well as oats. Beetroot juice creates an authentic “bleed” and the addition of vitamin B12 makes the burger a source of essential nutrients. “Scientists, chefs and farmers invested more than 3 years in developing our burger, which is the closest replica of meat in the UK. Our burger looks like meat, smells like meat, but is made 100% from plant-based sources. Its manufacture requires significantly less land and water and gives rise to fewer greenhouse gas emissions than conventional meat production. NX-FOOD recommended ‘What’s Beef’ as our partner for the German launch and he was absolutely spot on. It’s a great venue with excellent burger serves, Selim, the founder of ‘What’s Beef’, has a real passion for serving great tasting food and has done a superb job with the Moving Mountains Burger serve,” added Simeon Van der Molen, founder of Moving Mountains.
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