Of course, no startup gets off without some initial difficulties. In this case, the challenge was to establish a new product category on the market. How do you communicate and impress the consumers with a concept of alcoholic tea which they've never tried before?
The startup invested heavily into marketing efforts and decorated every bottle with tag hangers informing the customer about the product team as well as sharing travel stories that served as an inspiration.
In a few years, NOVELTEA creators aim to become the market leader for alcoholic tea blends. The Tea Venture Limited team of five works hard to achieve this goal. There’s no time for “abwarten und Tee trinken” (wait and wonder) as a German saying goes.
Keep it going, guys — you’ve convinced us already!