As more food startups gain momentum and look for ways to get a placement in retailer shelves, competition gets tougher. It is not always the easiest to get a retailer to stock a product – they go through lengthy processes before onboarding a new item.
Which factors do retailers take into consideration before choosing a product? How can the startups improve their chances for getting selected? We approached the approvers, selectors and distributors of the retail industry to find out exactly, how to be prepared, and how to catch retailer interest.
In the second series of “Get retail ready” we interview Nadine Goller, Category Manager of Spirits, Wine & Sparkling Wine at Metro Cash & Carry Germany.
In this edition we get tips on how to pitch effectively and what retailers look for when selecting products for their shelves.