As more food startups gain momentum and look for ways to get a placement in retailer shelves, competition gets tougher. It is not always the easiest to get a retailer to stock a product – they go through lengthy processes before onboarding a new item.
Which factors do retailers take into consideration before choosing a product? How can the startups improve their chances for getting selected? We approached the approvers, selectors and distributors of the retail industry to find out exactly, how to be prepared, and how to catch retailer interest.
In the first edition of Get Retail Ready series we interview Charlotte Rosendahl, Director of Quality Assurance at METRO Germany.