Where do you see yourselves and your company in 5 years?
I see myself leading SAGANÀ Sarl (Switzerland) and working alongside a purpose-driven team of 5-6 women who share vision, values and passion. Switzerland has been our test market since 2015 and we are ready to grow. With our knowledge, hands-on market experience in Switzerland and presence in the Philippines, we can export products to any country.
Within the next 6-12 months, we aim to start selling our coconut spreads range in Germany, the Nordics and the Middle East. In two-three years, we want to export products to at least 12 countries across three continents. We will continue building our purpose-driven premium Swiss brand, join fairs, events and overseas business matchings organized by the Philippine-Swiss trade missions. SAGANÀ's sustainable range of specialty ingredients should become familiar to gastro chefs, HORECA, zero waste shops & food manufacturers.
Five years from now, SAGANÀ products should be available in over 5 000 POS generating at least $25m in annual revenue. Our Philippine company will manage responsible sourcing and build long-term fair relations with producers. As a hybrid enterprise, we will proactively fund social and environmental projects and provide technical assistance and training to our partner farmer cooperatives.
What are your expectations from the NX-Food Startup Shelf Program?
The NX-Food Startup Shelf Program opens doors to social business initiatives with innovative food products like ours! This is a much-awaited opportunity we needed to gain market access into the German and EU markets, build credibility and visibility as a partner supplier and make our venture sustainable.
To date, NX-Food team and its strong network of experts have already helped us meet specific country requirements on packaging and logistics brokerage. They also supported us in terms of marketing which we are very grateful for.
The best scenario is to have NX-Food as our long-term partner. With the introduction of the new coconut spreads range, we can realistically aim to enter Germany, the Nordics and other METRO countries within the next 6-18 months. We are eager to supply the HORECA clients with our sustainable gastronomic ingredients while helping local Philippine businesses.
What are your main milestones and achievements?
Within the last four years, SAGANÀ has successfully tested and introduced the flagship products to the Swiss market making $59 000 in revenue. Since 2017, SAGANÀ products have been available at MANOR supermarkets nationwide and at the specialty fairs.
SAGANÀ is a Social Impact Startawardee, an Enpact fellow and recently won the first 2 stars at the Great Taste 2019 — the world's largest and most trusted food and drink award.
As a global MSME with a company registered in the Philippines, SAGANÀ is eligible to participate in all the Overseas Business Matchings Missions (OBMM) organized by the Philippine Department of Trade and Industry-Export Marketing Bureau.